• People are giving money away, anyway, might as well be to you.

  • We live in a time of abundance.

  • Don’t cultivate – people aren’t plants! Nurture relationships!

  • Stop shopping for shoes in a bakery – you’ll only get a heel.

  • $316 billion given away – mostly by ordinary people – is that a lot of money?

  • Crafting a sensational, sizzling story is vital.

  • Every decision is based on emotion.

  • Be careful with your statistics – too many facts and figures complicate the message.

  • Paint that picture of “the one.”

  • Take the donor as close to the outcome as possible.

  • Fundraising is all about proximity – the donor has to see themselves or someone they care about in the context of the problem.

  • Don’t oversell your outcomes – everyone loses!

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Recommendations

  • Anne Kessen Lowell

    Wendy Dyer provides insight, creativity and common sense strategies to non-profits – always with a dollop of humor. Wendy has been an invaluable resource to SouthSide in both annual fund and capital campaign efforts. She helped us exceed our capital campaign goal ahead of schedule – as a result we will be in our beautiful new school next spring! Our Board and

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  • DiAnne Mueller

    Wendy is a dynamic consultant who daily puts the sizzle in fundraising for non-profits. Her knowledge base is extensive including, strategic planning, board development, campaigns, major gifts, grant research and prospect development. She inspires and challenges agencies to go to a whole new level!

    DiAnne Mueller
    Crisis Nursery

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